VIDEO PROPOSAL · BLOCKWEE Ruli AI

Ruli AI presents

Don’t take
our word for it.

A fast, music-driven film where product intelligence meets customer proof and recognition becomes the payoff.

Project
Testimonial + Awards Film
Format
Motion + Existing Footage
Voiceover
None
01The brief

The claim is strong. The proof is stronger.

Legal teams already use Ruli to move faster, bring more work in-house and coordinate workflows across systems. The film turns that evidence into momentum.

Objective

Announce Ruli’s Legal Benchmarks recognition through real customer and product evidence.

Format

Short, fast paced, music driven motion graphics film. No voiceover.

Where it lives

Website, YouTube, LinkedIn, social channels and event booth screens.

02Creative approach

A case made in motion.

No narrator. No staged shoot. Product, people and proof build the argument in five decisive moves.

01Product
02Workflow
03Customer proof
04Recognition
05Product value

Built entirely from existing customer footage, product assets, UI files and branding materials. No IRL production required.

03Storyboard

Fourteen frames in one continuous build.

Move through the proposed film as per these shots in the storyboard.

Storyboard frame 0101 / 14
Vision

From day one, Ruli’s vision was clear.

AI-augmented legal teams become the orchestrator.

Shot direction
Visual
Ruli AI logo, clean typography, no customer footage yet.
Why it matters
Establish Ruli’s larger vision before introducing the product.
Open all 14 frames
04Existing work / references

The visual territory.

Product storytelling, launch energy and motion systems designed to make complex ideas immediately clear.

05Deliverable

Every proof point working together in one film.

Primary deliverable

One finished testimonial and awards film for Ruli AI.

Format
Motion graphics + edited existing customer footage
Voiceover
None
Production
Existing footage and supplied brand / product assets. No IRL shoot required.
Components
Testimonials · UI animation · motion graphics · typography · recognition · branding · music driven edit

Ruli’s in-house design team will provide relevant UI files and branding materials. Existing customer footage and native source files will be used wherever available.

06Timeline

From handoff to final film.

Expected production duration is approximately one week once the project starts and all required assets are available. The broader target is the 2 to 3 week window around the award announcement.

  1. 01

    Asset handoff

    Customer footage, native files, UI assets, branding and award logos.

  2. 02

    Creative + edit

    Edit, motion language, product animation and visual narrative.

  3. 03

    Review

    First cut and consolidated Ruli feedback.

  4. 04

    Final delivery

    Film prepared for the agreed distribution channels.

Production timing begins once all required assets and approvals are available.

07Investment

$2,000 USD

Fixed project fee for the testimonial and awards film described in this proposal.

Existing footage + supplied product / brand assets

IRL shoot
Not required
Production model
Remote / post-production led
Project type
First project

The scope and investment are based on the current storyboard and agreed production approach.

08Next steps

Ready to bring the proof together.

Once the SOW is approved and the required assets are shared, we can move directly into production.

  1. 01Approve scope + SOW
  2. 02Share native customer footage
  3. 03Share UI files + brand assets
  4. 04Share Legal Benchmarks award logos once available
  5. 05Begin production